About Me
Who am I?
As a food enthusiast and nutritionist, I am constantly seeking out new and exciting ways to create healthy and delicious meals. Whether it’s trying out new recipes, experimenting with unique flavor combinations, or bringing traditional dishes into the modern world, I am always eager to explore the world of food.
As a marketing professional, I am uniquely positioned to help others discover the joy and benefits of healthy eating. Whether it’s through engaging social media content, targeted ad campaigns, or informative blog posts, I know how to reach and inspire audiences with my passion for food and nutrition.
Professional Experience
Marketing Consultant
Self-employed since 2022
- Create strategic marketing plans & omni-channel tactics for international clients, restaurants and small businesses
Senior Director of Marketing
at Compass Group USA, 2021 – 2022
- Oversight of all strategic integrated marketing plans across multiple brands to end-use market within $1 billion company
- Synthesize information to identify opportunities, crafting compelling and actionable brand and marketing strategies
- Lead consumer facing brand development and activation
- Spearhead product development, launch and tracking
- Develop and oversee integrated retail program strategy
- Data-driven performance optimization and A/B testing
- Cross-functional collaboration with internal/external stakeholders
- Increased profitability, revenue, conversion and retention
Director of Marketing
at Compass Group USA, 2020 – 2021
- Overhaul consumer experience strategy & tactical implementation
- Increased engagement, conversion, acquisition and retention by creating value proposition & build engaging marketing ecosystem
Marketing Manager
at Compass Group USA, 2015 – 2020
- Develop merchandising and retail standards across all verticals
- Increased revenue through segmented promotional program
Marketing Coordinator
at Compass Group USA, 2014 – 2015
- Doubled proposal submission rate by streamlining RFP process
- Increased digital marketing engagement & conversion rate
Clinical Nutrition Associate
at University of Wisconsin-Madison Hospital & Clinics, 2013 – 2014
- Implementation of personalized nutrition therapy
- Conduction of dietetic analyses and interpretation of health data
Retail Marketer & Sales
at Ludwig Goertz GmbH, 2006 – 2012
- Distinguished Salesperson award for activating retail strategies
- Execute merchandising, promotions and customer engagement
Market Research Associate
at Info Research International, 2008 – 2009
- Support of qualitative and quantitative market research
- Managed and advised field interviewer team
Public Relations Associate
at Hennrich PR Agency, 2007 – 2008
- Increased earned media clips through PR initiative development
- Campaign development, press conferences, community outreach
Fundraising Team Lead
at Kober, 2004 – 2005
- Door-to-door fundraising, team lead for the Red Cross
- Fundraiser of Season award for exceptional campaigning results
Education
Master of Arts
Communication Studies, Marketing Track
University of Vienna, 2012
Bachelor of Science
Dietetics
University of Applied Sciences Vienna, 2012
Bachelor of Arts
Communication Studies
University of Vienna, 2009
Public
Conference Speaker
Earned Media Articles
Published Book
News Outlet Blogging
Nutritional Blogging
Technical Skills
MS Office Suite
SharePoint Admin
Photoshop
InDesign
Adobe XD
WordPress
Airtable
E-Commerce
CMS, Salesforce
Social Media Platforms
HubSpot, Hootsuite
Mailchimp
Webinars, Web Meetings
ClickUp
SaaS
SEO, Keywords, Meta Info
Google Analytics
Google Ads
POS Systems
HTML Basics
Languages
English – fluent
German – fluent
French – basic
“Find the person you disagree with most and try to understand their reasoning”
Ray Dalio
Marlene Schoepf 